Cautions
Extracted assets (site-extractor, 2026-08-13)
- 5 images/logos downloaded from http://www.markstein.ch/ into
content/assets/extracted/. Rights unverified — confirm with the operator which are theirs to reuse before any appear on the new site.
Photography used in the v2 build — RIGHTS UNVERIFIED (read before any go-live)
- The site now ships Markstein AG's own photography, downloaded from their public WordPress
media library into content/assets/markstein-photos/ and site/src/assets/: Müntzberg (Baden),
Segelhof (Baden-Dättwil, exterior render + interior render), Konnexio (Neuenhof), Glasi (Bülach),
Katzenstein (Bad Zurzach), Römerstrasse (Baden).
- This is defensible for an unsolicited pitch mock-up of their own website and nothing more.
Before any production launch: confirm Markstein holds/【can grant】the rights (several are
architect or visualiser renders, which usually carry their own credit and licence terms), obtain
written permission, and add photo credits. If rights can't be cleared, replace with licensed
stock or a commissioned shoot — the layout is built to survive an image swap.
- No people-identifiable photos from their team pages are used, deliberately.
Claims to avoid without operator sign-off
- "One of the five leading real estate service providers in Switzerland" — self-description on markstein.ch, unsourced ranking claim. Do not reproduce verbatim on the pitch site; use softer positioning language instead ("among Switzerland's established real estate groups").
- No transaction counts, portfolio size, staff count, or founding year are published — do not invent any number.
- Google star ratings must never be rendered as
aggregateRatingschema (Google review data policy).
Team / people
- Named staff (Elena Näf, Andrea Koch, leadership team) are real people found via the public site and Google reviews. Do not publish their photos or write fabricated bios/quotes attributed to them. Reviews may be quoted (they name Elena Näf / Andrea Koch positively) but only as customer testimonial quotes, attributed to the reviewer, not as staff-authored copy.
- Full team roster (~35 people) exists on the live site; the new build should represent departments/leadership at a high level rather than mirror the full directory without operator-approved photos and bios.
Second location
- Markstein AG Zürich (Löwenstrasse 40) is a separate Google Places listing under the same brand. Treat as "our locations," not a second business.